A premium packaging with a great UX (unboxing experience)

Capabilities
Packaging design
Industrial design
Prototyping

Employer
Splitvision Design

Year
2020

Team
Theodor Ernstson
Kim Bergvall
Rolf Skedelius
Jonas Fritzdorf

Swappie are the Nordics' leading marketplace for refurbished iPhones.

Splitvision Design approached Swappie with a proposal to redesign their existing packaging. My contribution included concept development, prototyping, 3D-modeling, creating presentations etc.

The result was a high-end paper box containing an elegant and minimalistic insert made from molded paper pulp that holds and protects the products.

The cavity holding the USB cable features a finger grip for easy removal of the insert. It's also designed to minimise rattling by dividing the space underneath, preventing the accessories from moving around.

Process